The Anne Mardell label was established in 1981 by Neil and Anne Mardell.  Fashion leaders in New Zealand since the 1980’s, the label has a loyal customer base which continues to grow with each season. 

The label has seen many transformations, developments and different directions over the years due to the experimental approach of Anne Mardell.  Our customers have grown to appreciate the innovative draping applied in the garments: Beautiful fabrics mold and shape to the body in flattering lines. 

Anne Mardell is also well known for her unique use of pleating and heat manipulation of textile.  She has an intuitive eye for colour and print and will often completely transform a chosen fabric.  Prints, pleating and colour change every season and are the source of many surprises in each range. They are highly regarded for our excellent cut and structure in garments which ensure that customers will find the perfect fit.

The Anne Mardell label is proudly designed and manufactured in New Zealand.

About the designer:

Anne travels abroad often to remain inspired and invigorated in her design processes. She is very aware of international colour forecasts, design directions and textile technologies.  This acute awareness, combined with her own passion for the Anne Mardell label propels her forward in her exploration and experimentation of fabric manipulation and design.

In 1993 Neil and Anne opened their first Retail store in Ponsonby and expanded shortly after with another store, first in New Market, and now in Parnell. 

The Anne Mardell team is dedicated to deliver quality to their customers.  They are determined to listen to the feedback of their customers in order to supply them with garments suited to their lifestyles and body shapes.  They take pride in the fact that even though the label is designed to be exciting and new each season, it is also retrospective.  Customers may tie in their new purchases with their existing Anne Mardell wardrobe to ensure longevity.  They are constantly introducing new foundation styles to compliment the more adventurous garments to ensure their customer’s wardrobe perform to their exact needs.